Chiles Selectos Express

An idea ahead of its time

Anticipating the trend of buying groceries from the cell phone, in 2019 Pepe Estrada and Luis Rocha approached Corvuz with a clear vision: they wanted their customers to be able to buy groceries online.

Although an online store was a viable option, the vision of Chiles Selectos went further. They wanted to be present and available all the time, because buying groceries is a recurring activity. They were not looking for a website where people would enter from time to time — they wanted to live in their customers' cell phones, on their home screen, ready for when they needed to stock the pantry.

Thus was born the idea that Chiles Selectos Express should be a mobile application. An app where the customer registers, does their grocery shopping, has a discount code for their first purchase, and can pay cash on delivery or with a credit card directly from the app.

A risky bet at the perfect time

The idea was innovative and risky. In 2019, ordering groceries through an app was not a common thing in León, Guanajuato. The big chains did not yet have a consolidated home delivery service in the city, and most of the local markets depended exclusively on face-to-face traffic in their branches. Betting on an app was getting ahead of the market with no guarantee that customers would adopt it.

At Corvuz, we developed the application during 2019. A complete system: product catalog, shopping cart, user registration, discount codes, card payment gateway, cash on delivery option, and geolocation of the customer's address. Everything was ready to launch.

And then the pandemic arrived.

When the world stopped, they were already ready

With the 2020 pandemic, businesses lowered their shutters all over the city. But for Chiles Selectos, it was the perfect time to launch. While other businesses improvised solutions with WhatsApp or social networks, they already had a professional app, tested and ready to operate.

Chiles Selectos Express quickly positioned itself as one of the best home delivery market options in León, Guanajuato. From month one, competing on par with Walmart and HEB in delivery service — but with the closeness, product quality, and personalized attention that only a local business can offer.

From local app to home delivery market reference

Following the launch of the app, the brand had much more visibility in the city. Sales grew by 30% that year, and brand recognition skyrocketed to the point that Chiles Selectos del Bajío began its expansion to the franchise model.

What started as a risky idea in 2019 became the competitive advantage that defined the growth of the business. Today, Chiles Selectos is synonymous with home delivery market and quality in León, Guanajuato — a local brand that proved that with the right technology and the correct vision, you don't need to be a corporation to compete like one.